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 PSE Brute NXT $699  |
 Bear Paradox $549 |
 Obsession HB33 $699.95 |
 Bear Divergent EKO $824 |
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SPECIALS AND FEATURED ITEMS |
More Hunting Gear
HUNTERSFRIEND.COM |
WHO ARE WE? Established in 1999, Hunter's Friend is a family-owned Archery Pro-Shop. We serve bowhunters and archery enthusiasts in every state and in most countries around the world. We are an accredited member of the Better Business Bureau with an A+ rating, we are a Dunn & Bradstreet listed business establishment and we are a proud member of the Archery Trade Association (ATA). |
| WHAT DO WE DO? To make a long story short, we make and sell archery equipment, mostly to bowhunters, and we do it a little differently than other archery retailers. Our philosophy is based on a model of real technical service along with sharp competitive pricing. We believe archery consumers shouldn't have to choose between getting good technical service and getting a fair deal. Archery consumers have traditionally had two choices: pay top-dollar to buy from a local pro-shop with competent technical help, or try to save money buying from a discount mail-order store and be "on your own" regarding setup and tuning. It's our belief that bowhunters and archery enthusiasts shouldn't have to choose. You should get both. Over sixteen years later, that’s why we’re still here. We would love an opportunity to show you what we can do. |
NEW TO ARCHERY? LET US HELP YOU NAVIGATE THE TECHNICAL TALK |
  BOW SPECIFICATIONS & LINGOIf bow specifications seem like techno-gibberish to you, this section will help. Want to know why brace heights matter? What about axle-to-axle lengths or draw weights? Is more always better? Is less sometimes more? What does it all mean? Not to despair, we have this covered. By the end of this free online help section, you'll be jawing modern archery jargon like an old pro. Better still, you'll know which specifications are critical and which are just for showing off. You're going to love this section ... READ MORE BRAND CULTS & MARKETING TACTICSIf you're shopping for a new compound bow with the infantile notion that one manufacturer is vastly superior or inferior to another, unthink those foolish thoughts right now. Among the major bow brands, there is more parity than you might think. What separates one maker from another is usually a combination of styling choices, technology licensing, sales channel choices, pricing structures, dealer programs and marketing strategies. The silly idea that one brand inherently 'sucks' and another 'rocks' turns out to be childishly inaccurate ... READ MORE COMPOUND BOW PRICING CONVENTIONSNew compound bows tend to start around $299 and top out just over $1,000. How much should you spend? Do bowhunters simply "get what they pay for" or is there more to it? We take a stark look at how compound bows are priced and classified in the market. You may be surprised by the almost whimsical ways bow manufacturers set their price points - and how easily consumers can be talked into buying some "premium" features and attributes which make little or no difference in the field. Smart shoppers, this is for you ... READ MORE CAM & LIMB TECHNOLOGY MATTERSHow can one bow be capable of 350 fps, while another only shoots 310 fps? Does one bow have more special sauce? Is there a secret for increased awesomeness that only a few know about? In this section we debunk marketing deceptions about performance. We discuss the realities of cam technology and the real world trade-offs between ergonomics and energy storage. If you want a bow that's buttery smooth and easy to draw while still being rocketship fast, we'll show you the view from inside the cockpit. Buckle in for the ride ... READ MORE THINGS WE WOULD RATHER NOT DISCUSSDoes a particular product or brand have problems and technical issues? Are there policies or practices within the archery industry which cause conflict and customer dissatisfaction? You bet there are. We've been at this for sixteen years, and we've negotiated every imaginable storm of practical archery retail. We've actually seen how the sausage is made, and we'll show you. In this section we'll take you behind the scenes and tell you about the common problems, pitfalls and dramas that go on in the archery pro-shop, so YOU can avoid them. We really shouldn't say most of this, but we're going to anyway ... READ MORE |
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JARGON & TECH HELP |
Compound Bow Selection Guide Even if you know little or nothing about a compound bow, you'll practically be an expert by the end of this five-part mega guide. So pour yourself a fresh coffee and grab a little snack. We're about to take you on a guided tour of the bow industry. |
Carbon Arrow University If you're one of the many bowhunters who select arrows by just grabbing a handful from the miscellaneous arrow bucket in the local mega-mart, you may be surprised to learn that you've been cheating yourself, and perhaps, putting yourself at risk. |
Compound Bow Fitment Fitting a person to a compound bow is a critical step. We can help. Many archers have misconceptions about what is and isn't "proper". To help offer a little clarity on bow fitment, we dared to challenge the myths and misconceptions in this guide. |
Archery Pro-Shop Services Our compound bow packages are complete field-ready bowhunting systems which have been professionally prepared, adjusted, tested, tuned and pre-sighted in our pro-shop by an actual technician. It’s not a gimmick or a pre-boxed solution. |